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Lucine Solitaire Ring
1.0ct · Moissanite · 2.5g S925
$99
Sterling silver · Set by hand
Born in a
meteor crater.
Priced like it.
In 1893 Henri Moissan pulled strange, blazing crystals out of a meteor impact site in Arizona. He thought he had found diamonds. He had found something that throws more fire — and it took a marketing campaign, not a gemologist, to convince the world otherwise.
Zaria Ear Climber Earrings · $79
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Four things worth owning
Signature
The pieces we are known for
Chosen for how they photograph and how they wear — which, it turns out, are not the same thing.
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Bess Lariat Necklace
5×7mm · Emerald cut · Moissanite · 1.8g S925
$79
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Isadora Cross Stud Earrings
Moissanite · 1.53g S925
$69
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Lucienne Mesh Bracelet
Moissanite · 14.0g S925
$199
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Wren Bridal Set
3.0ct · Moissanite · 5.4g S925
$159
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Fleur Initial Necklace
Moissanite · 33.0g S925
$419
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Sylvia Princess Stud Earrings
0.5ct · Moissanite · 2.03g S925
$79
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Amalie Bead Bracelet
0.3ct · Moissanite · 18K gold plated
$89
The part nobody says out loud
A diamond costs what it costs because of an advertisement.
In 1947 a copywriter named Frances Gerety wrote four words for De Beers — A Diamond Is Forever — and the two-months'-salary rule was invented to go with it. Not by geologists. By an agency, working a brief.
We are not here to tell you a diamond is worthless. We are here to tell you that the difference between a stone that costs $4,000 and one that costs $199 is a story, and you are allowed to decide whether you are buying it.
See the numbers side by side
Made, not sourced
Solid S925. Nothing hollow, nothing plated over brass.
Every setting is sterling silver — stamped, weighed and listed on the product page, because weight is the one number a jewellery brand cannot fake and most refuse to print.
Stones are hand-set, not glued. Bands are finished smooth on the inside, which you will notice on day four rather than day one.
See exactly where your money goesCollections
Find your corner of it
757 pieces
Everyday
Quiet pieces built for daily wear.
198 pieces
Bridal
Engagement and wedding, without the diamond markup.
146 pieces
Trending
The shapes showing up everywhere right now.
144 pieces
Statement
Bold cuts and heavier silver.
32 pieces
Gemstone
Sapphire, emerald and ruby tones in lab-grown colour.
The Vaelora Circle
Buying a piece makes you a member. There is no fee.
Every piece leaves us with its own number, written by hand on the card inside the box. That number is yours. It buys you first access to every drop, free re-plating for as long as you own the piece, and a resize on the house within the first year.
What membership includes